mademoiselle privée

pink not dead. andrea ojdanic shot by sven baenziger for grazia france.

view the editorial here.

(Source: visualoptimism.blogspot.com)

inside a cali girl’s closet. lauren conrad has moved on to many notable endeavors beyond reality tv. mtv’s reality show, the hills foreshadowed conrad’s design career. her latest design project, paper crown is a translation of conrad’s signature style into a specialty line of vintage & lingerie-inspired pieces. although she’s a self-declared “non-romantic,” the feminine collection definitely embraces romance & ethereal goodness.

a further peek inside lauren conrad’s personal space here. oh! & her chanel here ;)

“i’m really a mermaid.” charlotte free shot by mark hunter for wildfox.

view the complete editorial here.

icing-slicked hair & frosted skin. marshmallows, macarons, cupcakes & sorbet: if it’s soft & sweet, then it’s inspiring the feminine side of fashion for spring 2012.

frida gustavsson shot by daniel sannwald, styled by tamara rothstein for pop magazine.

view the complete editorial here.

(Source: fashionising.com)

by use of infrared photography, a technique that has the ability to reveal what they eye can’t see, yiu yu hoi paints the city of hong kong in a pink cotton candy dream. hoi seeks out trees, making them look vibrant in their pink-ish tone. “the trees[…]are bluish straight out of the camera. a more natural reddish tone could be available by simply swapping blue & red channels in photoshop[…]a powerful way to develop coloured infrared photos.”

view yiu yu hoi’s flickr here.

gucci pre-fall 2012 is a subdued, flowing & minimalist interpretation of the jazz age, an era channeled by fashion designer extraordinaire, frida giannini. her follow-up collection for fall includes a medley of straight minimalism, vibrant red matched w/variations of grey, brown, beige & white & a youthful poppy print – the exemplary mix fit for the direction of the season. & of course!, it wouldn’t be gucci w/out extravagant, affluent furs. my fave piece: natural red fox jacket inlaid w/a black chevron design (look no. 5) – i’d die.

view the complete collection here.

chanel spring summer 2012. details, details, details. it’s all in the details.

(Source: chanel.com)